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  • Lynx is growing up with a global rebrand
  • Lynx is growing up with a global rebrand
    Axe (2015) ©
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Lynx is growing up with a global rebrand

Gone are the days when Lynx was the go-to body spray for teenage boys. Now, the brand has set it sights on teens' older brothers by encouraging men to 'find their magic'. Its global rebrand rejects stereotypes of masculinity and celebrates individuality, encouraging men to do the same.

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