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  • McDonald's packaging gets a simplistic overhaul
  • McDonald's packaging gets a simplistic overhaul
    withbeautiful (2015) ©
SIGNAL

McDonald's packaging gets a simplistic overhaul

McDonald's is set to unveil new bags, cups and boxes with the aim of refreshing the brand's image. It’s a far cry from the previous collage of symbols, slogans and illustrations; this time, it’s all about simplicity. But can packaging have that much influence on where people want to eat?

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