Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Female entrepreneurs are crowdfunding in Japan
  • Female entrepreneurs are crowdfunding in Japan
    Gabriel Jorby (2010) ©

Female entrepreneurs are crowdfunding in Japan

The entrepreneurial bug has been contagious in Japan, and much like the rest of the world, crowdfunding has become the go-to kick-start for new businesses. Increasingly, these sites are populated by women, who are now responsible for 50% of Japanese crowdfunding projects.



  • Article image Depachikas: busy Japanese women reach for the ready meals

    With more women than ever working in Japan, the need for quick, nutritious meals has become of utmost importance for busy wives and mothers. How have depachikas – food halls in department stores across the country – helped overturn cultural stigmas surrounding ready meals?

  • Article image Do Japanese women dream of domesticity?

    By 2020, Japan's prime minister Shinzō Abe wants women to fill 30% of the nation's senior management roles. Yet despite efforts to get women into work, a growing number are targeting domestic bliss. Are dreams of a family funded by a high-earning husband anything more than a fairytale?

  • Japanese supermums to rescue economy Japanese supermums to rescue economy

    Japanese Prime Minister Shino Abe wants to bring "the supermom" to the rescue of Japan’s troubled economy. The PM has promised to ease the way into the workforce for women with more state-subsidised childcare. But in the context of entrenched societal and corporate norms, will this be achievable?

  • Article image The ‘femonomics’ of Asia

    Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?