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  • A personal loans company that’s also an elite club
  • A personal loans company that’s also an elite club
    jennifer yin (2010) ©
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A personal loans company that’s also an elite club

What would make you switch to a new financial service provider? Free cocktails? VIP treatment? US firm SoFi is looking to win new customers with a membership programme that makes borrowers feel like a million dollars. But is it possible to build a community around a banking service?

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