A study by Instituto Pró-Livro found that Brazilians read on average only 2.1 books per year. Not having the spare time or preference for other activities such as TV were the main reasons for this. Penguin Books is trying to keep reading on people’s mind by having unread books tweet at them.

In Mexico, a country where only 3% of the population reads over six books per year, teenage book lovers are finding a community of fellow bookworms on YouTube. Rather than showing off their latest clothes and makeup, BookTubers reviews books and garner thousands of followers.

In the late 2000s the future looked bleak for publishing; giant high street booksellers were going under as experts predicted e-readers, e-books and self-publishing would cause the demise of big publishing houses. So what’s happened? How did the industry adapt to remain alive and well?

They don’t smoke, they don’t drink, and they want nothing more than to own a house and start a business. The kids of Generation Z may not even be 20 yet, but they've already earned a reputation as a bunch of squares. But are these digital natives really born to be mild?