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  • The girls in the Goldieblox ad dress up as iconic women
  • The girls in the Goldieblox ad dress up as iconic women
    Jabiz Raisdana (2014) ©

The girls in the Goldieblox ad dress up as iconic women

GoldieBlox is on a mission to support young girls and rid them of negative gender stereotypes. Its latest ad shows YouTube stars including gamer RadioJH Audrey and Heaven King dress up as iconic women. But should we have to intervene with gender stereotypes at such a young age?



  • Article image Tootsa MacGinty: unisex clothing for tomorrow's generation

    Tapping into the gender-neutral movement, Tootsa MacGinty is an award-winning, unisex clothing brand for kids. Pioneering a shift in parenting styles, it's one in a number of brands clothing tomorrow's generation. But could it also be a nod towards the future of kids’ retail?

  • Article image Is Barbie’s reign really over?

    With her long blonde hair, tiny waist and pure pink wardrobe, Barbie is an icon. She may be only 11 and a half inches tall, but this cultural giant has occupied a prominent position in little girls’ toy boxes for over half a century. In 2014, Barbie was knocked off the top spot on most the popular girls’ toy list. But is Barbie’s reign really over?

  • Article image HelloFlo: making periods funny

    Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

  • Removing gender from toys Removing gender from toys

    The campaign group Let Toys Be Toys wants retailers to stop marketing toys by gender by replacing “Boys’ toys” and “Girls toys’” labels. The group plans to approach Morrisons after it found that the supermarket had the most gendered in-store signage.