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  • A rain-reactive billboard fights climate change
  • A rain-reactive billboard fights climate change
    Garry Knight (2014) ©
SIGNAL

A rain-reactive billboard fights climate change

Given that we’re exposed to an average of 360 ads every day, innovation is key to engaging and communicating with audiences. ActionAid’s latest campaign demonstrates this with a weather-reactive billboard in central London that conveys an important message about the environment.

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