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  • People want specific pain products
  • People want specific pain products
    Stuart Crawford (2009) ©
SIGNAL

People want specific pain products

What do you reach for when you have a migraine? Paracetamol? Nurofen?  Levomenthol? With so much choice, picking the best remedy can be confusing. This was Reckitt Benckiser’s thinking behind it’s 'specific pain' range of Nurofen. But in Australia, it's been banned from shelves.

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