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  • People want specific pain products
  • People want specific pain products
    Stuart Crawford (2009) ©

People want specific pain products

What do you reach for when you have a migraine? Paracetamol? Nurofen?  Levomenthol? With so much choice, picking the best remedy can be confusing. This was Reckitt Benckiser’s thinking behind it’s 'specific pain' range of Nurofen. But in Australia, it's been banned from shelves.



  • Article image Miramix: multivitamins personalised for you

    There’s a pill for every life stage or ailment. Whether it’s iron for anaemia or evening primrose oil for thinning hair. But what if you fancy boosting your immune system by tweaking your vitamin C levels? Miramix allows people to create their own blend of vitamins, but do we really need supplements?

  • Article image Electronic skin patch: painkillers tailored to you

    In a world where products and clothes are designed to fit every body shape and size, why does medicine still use ‘one size fits all’? Is wearable technology finally advancing to provide a more bespoke healthcare service and more personalised medicine?

  • Article image PillPack: streamlining your medicine

    Pharmacies don't always offer great retail experiences. PillPack wants to solve this with a subscription-based online pharmacy and new method of delivery. But are people ready to ditch a fail-safe but frustrating routine for a more expensive but simpler alternative?

  • Article image Help Remedies and the rise of minimalist medicine

    Help Remedies is heralding the rise of ‘minimalist medicine' aimed at informed healthcare consumers.