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  • In-feed video streaming is increasingly popular
  • In-feed video streaming is increasingly popular
    Nokia France (2010) ©

In-feed video streaming is increasingly popular

They say a picture is worth a thousand words – so how many is a video worth? In 2015, the number of social media users watching clips of cat videos and movie trailers directly from their newsfeeds reached new heights. What does this say about the way we're using these platforms?



  • Article image How screenshots became the reality TV of social media

    The screenshot is how you save a digital memory. From displaying autocorrect errors to dodging Twitter’s character limit, it has become an easy and intimate way to communicate online. But what are the implications for brands? And what do they say about the users that share them?

  • Article image Periscope: how live-streaming went mobile

    Whether it's Snapchat or PewDiePie – the internet is always spewing out hype-shrouded phenomena, often understood exclusively by Gen Z. The latest is Periscope; one in a slew of apps that let users film live-streamed video from their smartphones. Do we really want to watch someone film a video selfie?

  • Article image Why Gen Z prefer peer-produced content

    Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

  • Facebook pushes video features Facebook pushes video features

    While YouTube is the undisputed leader in online video, Facebook gets 1 billion video views every day. In an attempt to highlight this, in August 2014 Facebook integrated a play counter into its video player - trying to snare the attention of potential video advertisers.