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  • Mobile drives record Cyber Monday in the US
  • Mobile drives record Cyber Monday in the US
    Ryo FUKAsawa (2015) ©
SIGNAL

Mobile drives record Cyber Monday in the US

Cyber Monday is now a fully fledged cultural event and, according to Adobe, sales on the day reached $2.98 billion in the US. That’s a 12% increase on 2014 and an all-time record for the bonanza day of online-only discounts. But what’s driving US shoppers to spend like never before?

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