With a lighthearted tone that appeals to Millennials looking for a bit of light relief – and something funny to share on Facebook – BuzzFeed has nailed a formula that's got everyone talking.

Many hostels are keen to premiumise their offerings to distance themselves from damning stereotypes – no towels, filthy rooms and wealthy, wasted 20-somethings. But the Hans Brinker Budget Hotel wears its inadequacy as a badge of honour, winning the hearts of Gen Y globetrotters.

For the third year running, Cards Against Humanity has taken a stand against the horrors of Black Friday, this year offering bargain hunters the deal of a lifetime – $5 for absolutely nothing. But why were 11,248 people willing to trade their hard-earned cash for thin air?

It may have once satirised branded content – “oh, awesome, a sponsored post by a snack food company on my favorite media website” – but with the creation of an in-house advertising agency, The Onion will now cater to marketers with native videos and articles. Why would any brand pay to be ridiculed?