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  • China has a new Little Red Book
  • China has a new Little Red Book
    Kris Krüg (2012) ©

China has a new Little Red Book

China has been the playground of luxury brands for years as consumers have fallen over themselves for the flashy logos. But while tastes may be changing and luxury brands have begun floundering, shopping app XiaoHongShu is proof there's still a market for foreign luxury in China.



  • Article image Fu'erdai: the conspicuous consumers that are infuriating China

    Whether driving Lamborghinis or splashing out at Louis Vuitton, the 20-something sons and daughters of China’s wealthiest business moguls are living the life. But as a nation in the midst of an anti-austerity drive, no one in China likes a show-off. Are the fu’erdai really as bad as their rep?

  • Luxury watches face an uncertain future in China Luxury watches face an uncertain future in China

    As austerity in China comes to an end, the economy is starting to look up, with luxury brands reaping the rewards. But as flashy gifts have become demonised by associations with bribery and corruption, is the luxury watch market keeping in time with the desires of Chinese consumers?

  • Article image Tiffany T: a subtle hint of luxury

    The Tiffany & Co. brand is iconic. Its blue packaging is instantly recognisable and its heart tag bracelets are coveted by women of all ages. But could logo fatigue be behind falling sales? A new line sees a delicate ‘T’ replace the old logo. Has discretion become the ultimate mark of distinction?

  • Article image Why luxury is a way of life in China

    Renowned for an insatiable appetite for luxury, within ten years China will account for 50% of global luxury purchases. But as discretion becomes the mark of distinction, who are these luxury consumers, how are their tastes evolving and what compels them to part with their cash?