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  • China embraces online-to-offline spending
  • China embraces online-to-offline spending
    Sano Rin (2014) ©
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China embraces online-to-offline spending

Trawling through markets while being assaulted by assorted sights, smells and sounds has always been a part of Chinese city life, and now swiping a smartphone to pay for items could be, too. Chinese consumers are using their smartphones to pay for anything and everything.

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