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  • Izze uses Friendsgiving to target Gen Yers
  • Izze uses Friendsgiving to target Gen Yers
    Pepe Pont (2011) ©

Izze uses Friendsgiving to target Gen Yers

A quick search on Instagram finds 243,500 photos with the hashtag #Friendsgiving. Gen Yers have been embracing the potluck-style celebration of friendship over the years and soft drink creator Izze plans to use the holiday's 20-something appeal to its advantage.



  • Article image How are Brits shopping for Christmas?

    Christmas seems to come earlier every year – or at least the marketing and advertising frenzy that precedes it. Festive madness is becoming even more all-conquering since the arrival of Black Friday in the UK, but how has the way Brits shop and think about Christmas changed? 

  • Article image What are Americans cooking at home?

    On dinner tables across the US, eating dessert is on the decline, while healthier ingredients are enjoying their time at the top. More interesting, still, is the renaissance of the home-made meal. But what’s got Americans tying their apron strings, and heading back into the kitchen?

  • Instagram's Thanksgiving boost Instagram's Thanksgiving boost

    Instagram saw record usage during 2013's Thanksgiving, as over 10 million people shared celebration snaps. A flood of roast turkey shots added to the food photo trend, although many opted for family photos over the increasingly popular selfie.

  • Carlsberg's friends test Carlsberg's friends test

    The beer brand asked a group of young men to call their best friends in the middle of the night to ask them to get out of bed and bring 300 euros to pay a poker game debt. Other brands such as Nivea and Heineken are also creating shocking adverts.