The beer brand asked a group of young men to call their best friends in the middle of the night to ask them to get out of bed and bring 300 euros to pay a poker game debt. Other brands such as Nivea and Heineken are also creating shocking adverts.

On dinner tables across the US, eating dessert is on the decline, while healthier ingredients are enjoying their time at the top. More interesting, still, is the renaissance of the home-made meal. But what’s got Americans tying their apron strings, and heading back into the kitchen?

Christmas seems to come earlier every year – or at least the marketing and advertising frenzy that precedes it. Festive madness is becoming even more all-conquering since the arrival of Black Friday in the UK, but how has the way Brits shop and think about Christmas changed?

Instagram saw record usage during 2013's Thanksgiving, as over 10 million people shared celebration snaps. A flood of roast turkey shots added to the food photo trend, although many opted for family photos over the increasingly popular selfie.