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  • Izze uses Friendsgiving to target Gen Yers
  • Izze uses Friendsgiving to target Gen Yers
    Pepe Pont (2011) ©
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Izze uses Friendsgiving to target Gen Yers

A quick search on Instagram finds 243,500 photos with the hashtag #Friendsgiving. Gen Yers have been embracing the potluck-style celebration of friendship over the years and soft drink creator Izze plans to use the holiday's 20-something appeal to its advantage.

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