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  • Pret donates its Xmas marketing budget to charity
  • Pret donates its Xmas marketing budget to charity
    Pret (2015) ©
SIGNAL

Pret donates its Xmas marketing budget to charity

The Pret Foundation Trust endeavours to minimise poverty in the UK by helping break the cycle of homelessness. In turn, Pret has announced that it will donate its marketing budget to five homelessness charities for Christmas. How does this move affect customers' views of the high street café?

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