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  • Peer influence drives online shopping in India
  • Peer influence drives online shopping in India
    Stefano Ravelli (2013) ©
SIGNAL

Peer influence drives online shopping in India

The internet has transformed how people buy everything from their food to their footwear, and it’s no different in India, where unprecedented growth means it’s predicted that 40 million people will be shopping online by 2016. But what is it that’s driving online shopping in India?

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