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  • Youcai is connecting China’s food chain
  • Youcai is connecting China’s food chain
    Zhu (2014) ©
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Youcai is connecting China’s food chain

Ele.me is China’s biggest food start-up, boasting daily orders worth $9.5 million from more than 40 million customers across 260 cities. The brand is now set to expand even further, launching Youcai – a B2B platform linking food ingredient vendors with restaurants.

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