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  • Ryanair realises that being nice pays off
  • Ryanair realises that being nice pays off
    Nicolas Mirguet (2012) ©
SIGNAL

Ryanair realises that being nice pays off

Foot space, good service and edible food are sacrifices Ryanair customers willingly make in the name of low prices. It’s a brand image that the Irish airline spent years reinforcing. But some reshuffling and a subsequent sales spike have led it to realise there are easier ways to make money.

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