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  • Tracking your carbon footprint in real time
  • Tracking your carbon footprint in real time
    Layer (2015) ©

Tracking your carbon footprint in real time

People are more eco-conscious than ever. But with less than half of UK adults believing their efforts to limit their impact on climate change are worthwhile, the lack of habit changing data leaves many unmotivated. Enter Worldbeing – a wearable that tracks your carbon footprint in real-time.



  • Article image Glia: buying products as ethical as you are

    Whether people identify as Christian, feminist or vegetarian, in a landscape that celebrates transparency, brands that share people's values tend to come out on top. Glia makes it even easier for people to find out which brands' morals mirror their own, meaning they'll never buy anything mindlessly again.

  • Article image Everlane: ‘Radical Transparency’ for savvy millennials

    Beautiful craftsmanship and fine fabrics aren't cheap, especially given the 800% markup between factory and shop floor. But now that US start-up Everlane is cutting the middle man to make ethical premium clothing affordable, its ‘radical transparency’ could really shake things up.

  • Authenticity for the ethical consumer Authenticity for the ethical consumer

    Online retailer Zady sells products with a story. Founded by Ms. Darabi and her friend Maxine Bédate, Zady sells clothes dyed in a 1869 family owned factory, paperclips from a 1931 stationery company and leashes from a company founded by two friends who met while walking their rescue chihuahuas.

  • Article image Why brands shouldn't talk about values

    Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?