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  • Ethical labels are confusing beauty consumers
  • Ethical labels are confusing beauty consumers
    Lauren Hammond (2015) ©
SIGNAL

Ethical labels are confusing beauty consumers

As ethical terms like 'organic' and 'Fairtrade' increasingly make their way into cosmetics and make-up, how many ethical labels is too many? With European consumers already confused by such labels, slapping more of them on tubes and bottles is creating greater uncertainty.

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