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  • China's e-commerce goes brick-and-mortar
  • China's e-commerce goes brick-and-mortar
    EG Focus (2011) ©

China's e-commerce goes brick-and-mortar

Buying clothes in-store can be a hassle, impeded by long queues and limited stock. But seeing potential purchases in person provides a far richer experience than e-commerce. So why not have the best of both worlds – trying on items in-store but skipping the queues and ordering online?



  • Smart malls to save brick-and-mortar in China Smart malls to save brick-and-mortar in China

    The Chinese phrase guang jie (‘window shopping’) is relatively new, along with the overall concept of shopping for leisure in China, which has grown with the country’s wealth. But the uptake of shopping in the internet era is stalling the growth of brick-and-mortar retail.

  • Article image Topshop & ShangPin: fuelling China's mobile shopping habit

    Do physical stores matter any more in China? When Topshop launched in China in 2014 it didn’t bother with bricks and mortar. Instead, taking cues from its Gen Y customers (who spend up to 30% of their day online), it partnered with an established fashion website. Is this non-traditional route proving a hit?

  • Article image What do we want from a store?

    Has e-commerce killed the high street? Online sales are rising, but 70% of UK students still prefer brick-and-mortar stores. The issue is confused. In an attempt to crack it, we sat down with retail expert John Ryan to ask how and why stores can retain their custom.

  • Article image Shopping in the smartphone age

    Clothing store Hointer is out to revolutionise retail. It combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.