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  • Gens Y and Z prefer sour and spicy sweets
  • Gens Y and Z prefer sour and spicy sweets
    Cubmundo (2012) ©
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Gens Y and Z prefer sour and spicy sweets

Gen Y are gastronomic thrill seekers; 40% of them would like to try 'anything new and different'. Burgers have been swapped for sushi and bland lagers for flavoured whiskies. The same is true for confectionery, where sales of spicy, sour and tropical sweets are on the rise.

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