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  • Scent plays an important role in branding
  • Scent plays an important role in branding
    pheonixintherain (2007) ©
SIGNAL

Scent plays an important role in branding

Has a certain smell ever flooded your brain with memories from an old holiday? With odour being the strongest sensory trigger for memories, there’s a good chance it might have. Now, research suggests that the smell of a hotel is actually a key factor in pleasing visitors.

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  • What does the city of York smell like? What does the city of York smell like?

    Travel brochures usually contain beautiful imagery and romantic descriptions to entice tourists. The latest guide to the UK city of York, however, uses smell to demonstrate different activities the city holds – from a day at the races to the railway museum, to ghost walks.

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  • Apps you can smell Apps you can smell

    Popcorn brand Pop Secret's new app iPhone dongle emits the smell of popcorn during game play, mimicking Japanese brand Scentee, which sells its own smartphone plugin that uses different aromas to communicate notifications like emails and alarms.