Travel brochures usually contain beautiful imagery and romantic descriptions to entice tourists. The latest guide to the UK city of York, however, uses smell to demonstrate different activities the city holds – from a day at the races to the railway museum, to ghost walks.

Popcorn brand Pop Secret's new app iPhone dongle emits the smell of popcorn during game play, mimicking Japanese brand Scentee, which sells its own smartphone plugin that uses different aromas to communicate notifications like emails and alarms.

Great audio logos can work as branded signifiers - and the subtleties of sound are increasingly being incorporated into products, too. But how much noise is too much? Are there really any benefits to owning a microwave with its own soundtrack?

When it comes to food, it’s all about flavour – right? Canvas8 spoke to Charles Spence, the psychologist behind ‘gastrophysics’, to discover how all senses impact on how we taste and to find out how brands are using packaging, colour and sound to radically alter our flavour experiences.