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  • Scent plays an important role in branding
  • Scent plays an important role in branding
    pheonixintherain (2007) ©

Scent plays an important role in branding

Has a certain smell ever flooded your brain with memories from an old holiday? With odour being the strongest sensory trigger for memories, there’s a good chance it might have. Now, research suggests that the smell of a hotel is actually a key factor in pleasing visitors.



  • Article image How to create a multi-sensory flavour sensation

    When it comes to food, it’s all about flavour – right? Canvas8 spoke to Charles Spence, the psychologist behind ‘gastrophysics’, to discover how all senses impact on how we taste and to find out how brands are using packaging, colour and sound to radically alter our flavour experiences.

  • What does the city of York smell like? What does the city of York smell like?

    Travel brochures usually contain beautiful imagery and romantic descriptions to entice tourists. The latest guide to the UK city of York, however, uses smell to demonstrate different activities the city holds – from a day at the races to the railway museum, to ghost walks.

  • Article image Designing a theatre for the mind

    From audio logos to product design, sound is now an important part of branding. But how much noise is too much? Are there really any benefits to owning a microwave with its own soundtrack?

  • Apps you can smell Apps you can smell

    Popcorn brand Pop Secret's new app iPhone dongle emits the smell of popcorn during game play, mimicking Japanese brand Scentee, which sells its own smartphone plugin that uses different aromas to communicate notifications like emails and alarms.