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  • McDonald’s uses Vloggers to dispel brand myths
  • McDonald’s uses Vloggers to dispel brand myths
    James (2012) ©
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McDonald’s uses Vloggers to dispel brand myths

McDonald’s has already jumped on the vlogger bandwagon, launching a youth-oriented YouTube channel fronted by star vloggers Gabriella Lindley and Oli White. But now the chain is attaching even more stock to this kind of marketing, using it to dispel negative myths about the brand.

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