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  • McDonald’s uses Vloggers to dispel brand myths
  • McDonald’s uses Vloggers to dispel brand myths
    James (2012) ©

McDonald’s uses Vloggers to dispel brand myths

McDonald’s has already jumped on the vlogger bandwagon, launching a youth-oriented YouTube channel fronted by star vloggers Gabriella Lindley and Oli White. But now the chain is attaching even more stock to this kind of marketing, using it to dispel negative myths about the brand.



  • New teen mag banks on YouTube fandom New teen mag banks on YouTube fandom

    What is Alfie Deyes’ phwoarsomeness rating? How does Miranda Sings ‘essensuate’ her big red lips? And what do Zoella’s guinea pigs want to share in their monthly column? All this and more in Oh my Vlog a new magazine aimed at teen girls who live and breathe all things YouTube.

  • Article image Why Gen Z prefer peer-produced content

    Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

  • Article image Have we got your attention?

    Listicles, celeb gossip, virals, and vloggers. Nothing works harder to capture and retain our attention than the internet. But if clicks, page views, and ‘likes’ no longer cut it when it comes to gauging how engaging a platform really is. How should we be measuring a brands money-making potential?

  • Article image PewDiePie: why 30 million teens watch a guy play video games

    PewDiePie is the most subscribed channel on YouTube, and its creator makes more than £2 million a year on ad sales. He's one of YouTube's elite – a new generation of hyper-influential media moguls. But why are 30 million teens watching a stranger play video games?