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  • Bake Off's popularity continues to rise
  • Bake Off's popularity continues to rise
    Nathan Livings (2013) ©

Bake Off's popularity continues to rise

When it first aired in 2010, The Great British Bake Off was dismissed by critics, pulling in just two million viewers. Five years later, it is on course to be the biggest show of 2015, attracting an average audience of 12 million people. What’s the recipe behind the programme’s success?



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