Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People only really use three apps
  • People only really use three apps
    Merlijn Hoek (2015) ©
SIGNAL

People only really use three apps

The time people spend on smartphone apps is continuing to grow, with Americans devoting almost 70 hours on them in June 2015 alone. But with people’s attention concentrated on just three of the top App Store apps for 80% of this time, is marketing in the others worth it?

Related

  • The rise of smartphone reading The rise of smartphone reading

    The best camera is the one you have with you in your pocket. The same might now be true for books. With smartphones growing increasingly large, will they push the e-reader into redundancy? And is the future of e-books shifting towards the small screen over dedicated devices and tablets?

  • Article image iPhone for Life: a lesson in smartphone loyalty

    Over four iPhones are bought every second. Sprint’s iPhone for Life plan lets Apple fans rent their favourite phone, and get an upgrade whenever a new model comes out. But what impact will it have on brand loyalty, and how does it reflect changing attitudes towards ownership?

  • Smartphone use is depriving Brits of sleep Smartphone use is depriving Brits of sleep

    The number of sleep-deprived people in Britain has risen by 50% since the start of 2013. Researchers believe the shift could be related to the use of smartphones and tablets before bed, with studies showing that 80% of Brits use smart devices directly before sleeping.

  • Article image Shopping in the smartphone age

    Clothing store Hointer is out to revolutionise retail. It combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.