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  • Make-up needs to be selfie ready
  • Make-up needs to be selfie ready
    Mainstream (2013) ©

Make-up needs to be selfie ready

A US survey calculated that the average Gen Yer will take up to 25,700 selfies in their lifetime. And all this snapping means that women want their faces to be ‘photo-ready’ all the time. The selfie craze is creating a new sub-sector in the cosmetics industry and it's increasing sales too.



  • Facial contouring goes mainstream Facial contouring goes mainstream

    Kim Kardashian is famous for a lot of things – from her voluptuous curves to her mobile game – and whatever she touches turns to gold. She's now influencing the make-up industry, with the trend for using contouring makeup to change your face shape (as Instagrammed regularly by KK) going mainstream.

  • Article image What does ‘beauty’ really mean?

    With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

  • Article image Why we prefer real life with an Instagram filter

    More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?

  • Article image Thigh gaps and funeral snaps: the dark side of the selfie

    Crowned 'word of the year' in 2013, the selfie has come a long way from its origins as a niche social media tag. But are selfies just a bit of narcissistic fun, or is there a darker side?