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  • Make-up needs to be selfie ready
  • Make-up needs to be selfie ready
    Mainstream (2013) ©
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Make-up needs to be selfie ready

A US survey calculated that the average Gen Yer will take up to 25,700 selfies in their lifetime. And all this snapping means that women want their faces to be ‘photo-ready’ all the time. The selfie craze is creating a new sub-sector in the cosmetics industry and it's increasing sales too.

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