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  • Giving retailers in-store insights
  • Giving retailers in-store insights
    Brand Touch (2015) ©

Giving retailers in-store insights

While e-tailers can use their customers' data to personalise their offerings, brick-and-mortar stores don't always have the same luxury. Retailers now have a chance to up their in-store personalisation, with tech from Samsung letting them track customer behaviour and personalise adverts accordingly.



  • Article image The Physical Cookie: sweetening the shopping mall experience

    We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience? 

  • Article image What do we want from a store?

    Has e-commerce killed the high street? Online sales are rising, but 70% of UK students still prefer brick-and-mortar stores. The issue is confused. In an attempt to crack it, we sat down with retail expert John Ryan to ask how and why stores can retain their custom.

  • Article image iBeacon: a shining light for retail?

    Some argue that iBeacon has the potential to completely change the way we interact with our surroundings – and others claim it could change the world forever. But what makes it so special?

  • Article image Target brings Facebook users in-store

    As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.