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  • Giving retailers in-store insights
  • Giving retailers in-store insights
    Brand Touch (2015) ©
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Giving retailers in-store insights

While e-tailers can use their customers' data to personalise their offerings, brick-and-mortar stores don't always have the same luxury. Retailers now have a chance to up their in-store personalisation, with tech from Samsung letting them track customer behaviour and personalise adverts accordingly.

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