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  • Volkswagen denting 'Made in Germany' image
  • Volkswagen denting 'Made in Germany' image
    Jezico Rivera (2011) ©

Volkswagen denting 'Made in Germany' image

German engineering brings to mind technical prowess and reliability. But a scandal over Volkswagen cheating diesel emission tests isn't just eroding the carmaker's brand image, it's threatening the cherished 'Made in Germany' label. And the handling of the crisis is denting it further.



  • The science behind the perfect apology The science behind the perfect apology

    Leaked emails, investigative reports, employees on social media – in an emerging culture of transparency, organisations are finding mistakes ever harder to hide. What does science tell us about when an apology is appropriate and how they're best handled by organisations?

  • Committing to radical transparency Committing to radical transparency

    It's no secret that retailers mark up their products by eight or ten times what it costs to produce them. But very few challenge the status quo. Following the lead of clothing brand Everlane, Ettitude is a homeware company that pulls back the curtain on its entire production cycle.

  • Article image Is there an art to pissing people off?

    According to the world of online dating, coming across as an arse to some can make others love you more. If having haters makes those who like you like you all the more, does the same psychology apply to our relationships with brands? And does it actually pay for a brand to rub part of its audience up the wrong way?

  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.