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  • India’s astrology start-up boom
  • India’s astrology start-up boom
    Niyantha Shekar (2014) ©

India’s astrology start-up boom

India is the world’s third largest start-up ecosystem, and it's experiencing an unexpected boom in astrology-related online ventures. From Astrospeak, a mobile app offering astrological services, to Monkvyasa, a marketplace for the occult sciences, why are India’s start-ups looking to the stars?



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  • India tops the world for m-commerce India tops the world for m-commerce

    India’s smartphone boom is rapidly increasing the number of people with internet access; the number of those online is expected to double to over 500 million by 2020. This shift is having a profound effect on how Indians are shopping, with m-commerce becoming hugely popular.

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  • Article image All India Bakchod: talking rubbish to India’s youth

    All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?