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  • Smart malls to save brick-and-mortar in China
  • Smart malls to save brick-and-mortar in China
    Fabrizio Maestroni (2015) ©
SIGNAL

Smart malls to save brick-and-mortar in China

The Chinese phrase guang jie (‘window shopping’) is relatively new, along with the overall concept of shopping for leisure in China, which has grown with the country’s wealth. But the uptake of shopping in the internet era is stalling the growth of brick-and-mortar retail.

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