Do physical stores matter any more in China? When Topshop launched in China in 2014 it didn’t bother with bricks and mortar. Instead, taking cues from its Gen Y customers (who spend up to 30% of their day online), it partnered with an established fashion website. Is this non-traditional route proving a hit?

China’s appetite for foreign luxury has created a resale market at home, with consignment growing 30% faster than luxury overall in 2013. But with 80% of items in second-hand boutiques being fakes, why do people trust Secoo's resale platform for designer handbags and watches?

A generation of Chinese women have grown up without sisters to confide in, share their experiences with, or tell them what’s cool. They might be using social media as a stand-in; social commerce and photo-sharing site Itugo now has 15 million users. But what makes it so popular?

With analysts predicting China's e-commerce market to double to $420 billion by 2020, up from $210 billion in 2012, the country has become the world's second-largest online shopping market. And it's bridging the gap between more and less developed cities in China.