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  • Ad blockers are threatening the free internet
  • Ad blockers are threatening the free internet
    PROOfficial GDC (2011) ©
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Ad blockers are threatening the free internet

Advertising is the lifeblood of the internet. It's the web's fundamental economic model, with ad revenue underpinning about 90% of everything people see online. But as ad blocking programmes become mainstream on both desktop and mobile, could it herald the end of a free internet?

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