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  • Ad blockers are threatening the free internet
  • Ad blockers are threatening the free internet
    PROOfficial GDC (2011) ©

Ad blockers are threatening the free internet

Advertising is the lifeblood of the internet. It's the web's fundamental economic model, with ad revenue underpinning about 90% of everything people see online. But as ad blocking programmes become mainstream on both desktop and mobile, could it herald the end of a free internet?



  • Article image MIIP: a friendly face for mobile ads

    Nobody likes mobile ads. They pop up to hold apps hostage and make browsing highly frustrating. InMobi is now hoping to make them more entertaining, charming and human with the launch of MIIP, a virtual sloth. But can a furry helper really make mobile ads less annoying?

  • Article image Vungle: opt-in advertising for mobile gamers

    Americans consume more than half of all digital media through mobile apps, and Vungle hopes to become the 'Google of mobile ads'. But can an ad network based on hints and rewards for gamers dominate the in-app advertising market? And do players really want ads while they game?

  • Brand Killer takes ad-blocking offline Brand Killer takes ad-blocking offline

    We're bombarded by hundreds of advertisements every day. Online we've been able to exercise some control over these with ad-blocking software, while offline we're less able to curate what we do or don't see. But perhaps not for much longer.

  • Article image AdBlocker: cleaning the Internet of ads

    Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, Ad Blocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?