Changing gender roles, new values and an increasingly fluid society mean the nuclear family is starting to feel like a throwback. Is Modamily – a new network that is spearheading the co-parenting trend – a sign of things to come?

For the last decade, Chinese magazines, sites and government bodies have been labelling unmarried women over 27 as sheng nu –‘leftover women’ – in a bid to counter a social trend seen as destabilising society. But who are these leftover women? And why should brands be paying attention to them?

No two families are the same. We’re all individuals, and our relationship with our relations is just as complex and unique. It’s not easy to effectively represent the ever diversifying face of the ‘modern’ family – and a bold attempt by Honey Maid has sparked fresh debate.

Every time things go wrong in the Netherlands, the Dutch media shout about how good the Danes have it. And they’re not alone. From Dubai to the UK, the world is turning its gaze towards Denmark. But what’s the country’s appeal? And how have Danish people made it such a unique market?