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  • Primark hoping to spark an American revolution
  • Primark hoping to spark an American revolution
    Gerard Stolk (2015) ©
SIGNAL

Primark hoping to spark an American revolution

Few Americans are familiar with Primark, but the Irish budget clothing retailer is hoping to change that with the launch of eight stores across the US. With a flagship in Boston, the brand is aiming to lure the city’s college students through its doors. But will its appeal translate across the pond?

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