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  • The science behind the perfect apology
  • The science behind the perfect apology
    North Charleston (2012) ©

The science behind the perfect apology

Leaked emails, investigative reports, employees on social media – in an emerging culture of transparency, organisations are finding mistakes ever harder to hide. What does science tell us about when an apology is appropriate and how they're best handled by organisations?



  • Committing to radical transparency Committing to radical transparency

    It's no secret that retailers mark up their products by eight or ten times what it costs to produce them. But very few challenge the status quo. Following the lead of clothing brand Everlane, Ettitude is a homeware company that pulls back the curtain on its entire production cycle.

  • Thomas Cook's inhuman response to a crisis Thomas Cook's inhuman response to a crisis

    Whether it's Chick-Fil-A sparking debate about gay marriage or BP's oil spill in the Gulf of Mexico, brands are prone to run into an occasional controversy. But how they respond can permanently impact the brand, and Thomas Cook has demonstrated the danger of not being seen as human.

  • Article image Greenhouse: Millennials coding for a transparent government

    Less than 20% of Americans trust the government. Gen Y is demanding that authorities are transparent and accountable. Greenhouse, a plugin created by a 16-year-old, aims “to shine light on a social and industrial disease of today: the undue influence of money in our Congress.”

  • Article image Why do we lie to ourselves?

    From the NSA scandal to the ‘white lies’ people tell themselves, we sat down with acclaimed behavioural economist Dan Ariely to learn more about the driving forces behind dishonesty.