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  • Uber is becoming a verb
  • Uber is becoming a verb
    Uber (2015) ©
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Uber is becoming a verb

It's one thing for a market leader like Coke, Jacuzzi or Kleenex to become the default noun for their respective categories, but becoming a verb is the ultimate level of a brand's infiltration into customers' lives. Only a few like Google and Xerox have achieved it. Has Uber now joined them?

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