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  • Apple gets behind mobile ad blocking
  • Apple gets behind mobile ad blocking
    Eduardo Woo (2014) ©

Apple gets behind mobile ad blocking

Advertising on smartphones can be annoying, with many people frustrated by pop-ups that slow them down and block their screens. But they could become a thing of the past, with Apple's iOS set to allow ad blocking extensions for the first time on mobile versions of its Safari browser.



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  • Mobile adblock will change digital marketing Mobile adblock will change digital marketing

    Ad blocking is already popular on desktop browsers, but Adblock Plus has announced that it'll be extending its technology to mobile users. This will change the conditions for mobile advertising beyond recognition, but will it benefit or harm the industry in the long run?

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  • Article image AdBlocker: cleaning the Internet of ads

    Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, Ad Blocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?