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  • '70s moisturiser is a cult beauty hit
  • '70s moisturiser is a cult beauty hit
    Skin Trip (2014) ©

'70s moisturiser is a cult beauty hit

Some beauty products take on cult status no matter how cheap or outdated they are. From Pond's Cold Cream to Vaseline Petroleum Jelly, these products are championed by beauty editors, bloggers and grandmas alike. '70s moisturiser Skin Trip is one such product, and it’s selling better than ever.



  • Article image Mother Dirt: rethinking the meaning of clean

    Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?

  • Vaseline tells the best stories Vaseline tells the best stories

    Vaseline has been identified as the best UK healthcare brand when it comes to telling a good story. Closely followed by E45, and cold-relief product Vicks, how has this old-school petroleum jelly brand captured the hearts and imaginations of the British public?

  • Glossier beauty products for blog fans Glossier beauty products for blog fans

    Just a month after releasing its own range of beauty products, beauty site Into The Gloss has secured $8.4 million in financing to expand. But can an online magazine leverage its expertise in women’s daily routines to beat the industry giants at their own game?

  • Article image How can a local cult outsmart global fashion?

    With international fashion brands making competition on the Australian high street even more intense, a new generation of home-grown brands are building fiercely loyal style tribes both online and off. But can these emerging fashion cults fend off global competition?