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  • Teens are as thrifty as their parents
  • Teens are as thrifty as their parents
    Léo Parpais (2013) ©

Teens are as thrifty as their parents

Retailers have been reeling off the back of the news teen shopping centre visits are down 30%, with some naming it the death knell for the mall. But as brands like A&F struggle with this shift, it’s becoming increasingly apparent that even those who do visit the mall aren’t shopping in the same way.



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  • Article image Say goodbye to the mall rat

    Traditional ‘teen’ retailers like A&F are battling high unemployment rates, rapidly changing social landscapes and the increasingly fickle nature of fashion to stay afloat in a competitive market. But if teens aren’t dropping their cash here, then where are they shopping?