Traditional ‘teen’ retailers like A&F are battling high unemployment rates, rapidly changing social landscapes and the increasingly fickle nature of fashion to stay afloat in a competitive market. But if teens aren’t dropping their cash here, then where are they shopping?

Entering an Abercrombie & Fitch store, you immediately expect the intense smell of cologne, loud music, dark lighting and, of course, a bunch of half-naked men – also known as beefcakes – greeting you at the door. The latter is now a thing of the past, along with the former CEO's policies.

How do you get selfie-taking tweens into your beauty store? Make it about them. That’s the line MAC Cosmetics is taking with its new youth concept store in Orlando, which, after just a few months in operation, is now among its top five performing stores in North America.

Since 2011, Dolls Kill’s candy-coloured rebellious clothing has proved a hit with the Tumblr set, with sales reaching $7.5 million in 2013. But how has this brand managed to sell ‘bad acid trip’-inspired miniskirts by the bucket-load without any traditional marketing?