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  • We Love Disney is a musical blend of old and new
  • We Love Disney is a musical blend of old and new
    Ariana Grande (2014) ©

We Love Disney is a musical blend of old and new

Whether your heart melts when you watch Aladdin and Jasmine duet ‘A Whole New World’ or you’ve got more of a penchant for Princess Elsa’s rendition of ‘Let It Go’, Disney songs hold a place in the hearts of the masses. Now, they’re being rehashed by today’s biggest pop icons.



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    In the US, there are 11.8 million Gen Yers living in households with six-figure incomes, and many want to treat themselves to luxury items. For a market filled with these tech-savvy and social media-driven shoppers, instant gratification is crucial. But how are brands getting this group to splurge?

  • Article image Surge: the Peter Pan generation drinks up ‘90s nostalgia

    When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

  • Article image The Fault in Our Stars: a nostalgia trip for Millennials

    Adolescence now typically ends at 25. Are Millennials so intent on delaying adulthood that they want the films they watch and the music they listen to now to be the same as when they were teenagers? Is nostalgia for the ‘90s driven by a desire for simpler, easier times?

  • Article image Teen dystopia: reading between the lines

    Following the success of The Hunger Games, young adult fiction is growing darker and increasingly dystopian. How might brands tap into the underlying desires for a new kind of hero?