In the US, there are 11.8 million Gen Yers living in households with six-figure incomes, and many want to treat themselves to luxury items. For a market filled with these tech-savvy and social media-driven shoppers, instant gratification is crucial. But how are brands getting this group to splurge?

Following the success of The Hunger Games, a frenzy has emerged around the next big thing in young adult fiction - and it's increasingly dystopian. How might brands tap into the underlying desires for a new kind of hero?

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

Adolescence now typically ends at 25. Are Millennials so intent on delaying adulthood that they want the films they watch and the music they listen to now to be the same as when they were teenagers? Is nostalgia for the ‘90s driven by a desire for simpler, easier times?