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  • Target's toy aisle goes gender-neutral
  • Target's toy aisle goes gender-neutral
    Sean Dreilinger (2006) ©

Target's toy aisle goes gender-neutral

Dolls in the pink aisle; dinosaurs in the blue. Gender segregation in toy departments is so standard that it's almost unnoticeable. But people are noticing, and they’re increasingly unhappy. Now, US giant Target is the latest retailer to announce a shift to gender-neutral displays.



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  • Removing gender from toys Removing gender from toys

    The campaign group Let Toys Be Toys wants retailers to stop marketing toys by gender by replacing “Boys’ toys” and “Girls toys’” labels. The group plans to approach Morrisons after it found that the supermarket had the most gendered in-store signage.