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  • People look to their friends for where to eat
  • People look to their friends for where to eat
    William Murphy (2010) ©
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People look to their friends for where to eat

From Yelp and Square Meal to TripAdvisor and TimeOut, people are spoilt for choice when it comes to picking where to eat out. But people in the UK are four times as likely to eat at a restaurant if a friend has suggested the place than if it's recommended on social media.

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