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  • Radio is the most influential medium
  • Radio is the most influential medium
    Highways Agency (2009) ©
SIGNAL

Radio is the most influential medium

We all know video killed the radio star. Or did it? Radio might’ve been wrongly presumed dead all these years according to new research, which reveals that radio in the US has greater reach than a number of media, including television. So what does this finding mean for marketers?

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