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  • Birchbox Man gets a VR makeover
  • Birchbox Man gets a VR makeover
    Detlef La Grand ©
SIGNAL

Birchbox Man gets a VR makeover

The beauty industry might not seem the obvious choice for a VR makeover, but subscription service Birchbox plans to merge its products with an online experience in a new initiative for male subscribers. “It's all about discovery,” says Brad Lande, GM of Birchbox Man. But how does it work?

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