Signal16 Jul 2015
Birchbox Man gets a VR makeover

The beauty industry might not seem the obvious choice for a VR makeover, but subscription service Birchbox plans to merge its products with an online experience in a new initiative for male subscribers. “It's all about discovery,” says Brad Lande, GM of Birchbox Man. But how does it work?

Birchbox Man gets a VR makeover