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  • Artisan perfume goes mainstream
  • Artisan perfume goes mainstream
    Jennuine Captures Photography (2010) ©
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Artisan perfume goes mainstream

Today's consumers are eschewing the latest Beyoncé or Taylor Swift fragrance in favour of perfume with a bit more personality. Artisan perfumers have become big business, illustrated by the recent acquisition of independent retailer Le Labo by cosmetics giant Estée Lauder.

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