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  • Australian consumers want revolution in retail
  • Australian consumers want revolution in retail
    drburtoni (2014) ©
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Australian consumers want revolution in retail

Data from IBM’s 2015 Global Smarter Consumer study sheds a lot of light on the Australian shopper. Their affinity for online commerce is growing but, unfortunately for retailers, so is the gap between what they expect and what they’re offered. So what does this mean for Aussie retailers?

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