The modern woman is setting her sights on increasingly ambitious career. We sat down with John Gerzema, author of The Athena Doctrine, to find out more; how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.

Ghostbusters is being remade with one crucial alteration. The entire team will be played by female comics. That’s four lead roles in an action movie going to women famous for a traditionally male skill. Is this the game-changer internet feminism has been waiting for?

From Avon ladies to Tupperware parties to Ann Summers soirees, peer-to-peer selling is an established business model for companies, with most aimed squarely at middle-aged women. But now Willa is hoping that Gen Zers can revive its brand by selling lip shimmer and face wash to their pals.

Embracing the quirks of '90s indie pre-digital culture, Rookie is an online magazine that speaks with a funny, fresh and sincere voice to younger Millennials. Created by Tavi Gevinson at age 15, the magazine reworks the tone of mainstream media.