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  • Making DIY approachable for Gen Y
  • Making DIY approachable for Gen Y
    Lowes (2015) ©
SIGNAL

Making DIY approachable for Gen Y

With Gen Y much less likely to be able to handle basic DIY tasks than their grandparents, home improvement brands have struggled to get young people enthusiastic about doing it themselves. American retailer Lowe's is now using its social media presence to make DIY accessible to young people.

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