Making DIY approachable for Gen Y

Signal3 Jul 2015

With Gen Y much less likely to be able to handle basic DIY tasks than their grandparents, home improvement brands have struggled to get young people enthusiastic about doing it themselves. American retailer Lowe's is now using its social media presence to make DIY accessible to young people.

©Lowes (2015)

report·
19 Jan 2015

Will DIY inspire a new generation?

report·
19 Jan 2015

While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?

case study·
2 Feb 2015

DIY-tool.com: remodelling the Japanese home

case study·
2 Feb 2015·
LAST UPDATED 13 Oct 2023

With more than ¥1 million in monthly sales, DIY-tool.com is catering to the rapid uptake of DIY in Japan. Shifting attitudes towards the home have enabled people to see how DIY can be both useful and enjoyable. But in a society that fetishises the new, what’s the appeal of fixing up the old?

case study·
27 Mar 2015

Laurel & Wolf: designing Gen Y's dream home

case study·
27 Mar 2015·
LAST UPDATED 13 Oct 2023

Interior design has an exclusive ring to it. It conjures up images of high-end designers sourcing the priciest of homeware products. Laurel & Wolf intends to change that perception with crowdsourced, collaborative and affordable designers. But could it really make interior design available to everyone?