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  • Get targeted online ads through the post
  • Get targeted online ads through the post
    Neil Moralee (2012) ©

Get targeted online ads through the post

In an attempt to keep snail mail useful, Royal Mail is experimenting with targeted ads. These promotions will be delivered through your letterbox, but based on online activity. But considering junk mail is the seventh most annoying part of modern life, won’t this be met with similar disdain?



  • Article image Amazon’s Minions ads: delivering a billboard through your letterbox

    Most parcels we receive are of the bland, cardboard variety. But Amazon is now using its packaging as an advertising platform, starting with bright yellow ads for the Minions movie. As people more actively block and ignore brand messaging, is this a smart way to get ads under noses and into homes?

  • Personal data drives behaviour change Personal data drives behaviour change

    If you're planning a holiday, you'll probably have seen targeted advertising based on your browsing history. Vodafone targeted its roaming packages at people it knew were jetting off, and increased sales by 196%. But can data create more complex behaviour changes?

  • Article image AdBlocker: cleaning the Internet of ads

    Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, Ad Blocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?

  • Article image Citizenme: giving back control of personal data

    Nearly 80% of people think companies use their personal data to make more money, so they're reluctant to share it. With over three quarters of people concerned about online privacy, Citizenme gives them back control of their data. But what does it mean for users and advertisers?