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  • Ford goes big on car-sharing
  • Ford goes big on car-sharing
    Jean-Jacques M. (2014) ©

Ford goes big on car-sharing

Facing a future in which Gen Yers are likely to pay for a piece of a car as opposed to the whole thing, the auto industry is at a crossroads. But motoring giant Ford is paving the way with its car-sharing initiatives, attracting young drivers without adding any extra vehicles to the road.



  • Article image Audi Unite: sharing a car, not just a ride

    Car experts think that Europe is already experiencing 'peak car'. With smartphones and the internet offering young people freedom, renting rather than owning feels more appropriate to free-wheeling Gen Y. Could Audi’s sharing scheme signal a turning point in the industry?

  • Article image The Kitchen Library: borrowing bread makers and blenders

    With 425 sq ft apartments becoming the norm in North America, space is an issue. But as more people want to eat well, there's nowhere to put the juicer and sous-vide machine. The Kitchen Library in Toronto lets people rent kitchen equipment for a small fee, saving space and money.

  • Article image How the way we buy a car has changed

    Where once buying a car meant travelling to a dealership and speaking directly with forecourt dwellers, this is changing. It is estimated that at least 2,800 dealerships could disappear in the US alone by 2020. So in 2014, how exactly are people going about purchasing a new set of wheels?

  • Article image DriveNow: Germany's convenient car-sharing

    As Millennials increasingly perceive ownership as a burden, car-sharing companies like DriveNow are changing the game. From Dusseldorf to Munich, they’re catering to an ever-growing percentage of young Germans for whom owning a car is no longer a viable or ‘cool’ thing to do.